Women and Politics

A blog from WCF about the state of women and politics

Focus on the Family bias: Would CBS air a pro-choice Super Bowl ad?

In deciding to air a Focus on the Family ad during the Super Bowl, CBS executives have effectively outed themselves as anti-choice and anti-woman.

If CBS is trying to avoid controversial issues in Super Bowl commercials, I think it’s safe to say that they’ve failed miserably. Even putting aside the negative frenzy the ad has already caused, let’s remember that Focus on the Family is one of the most contentious, intolerant, and extreme organizations in existence.

Not to mention that reproductive rights is one of the most controversial and dividing issues of our time.

To approve an anti-choice spot and reject an ad for a male dating site (among their past rejections of progressive organizations) shows blatant hypocrisy and bias.

We can’t show two guys making out, but we can talk about abortion?

Defenders of CBS’ decision say yes—that despite its divisive and political message, the ad itself is positive and uncontroversial. Bill O’Reilly asks, how can anyone be offended about Tim Tebow being alive?

But now I have to ask: What if a pro-choice ad had been submitted for the Super Bowl? What if it featured an uplifting story like Tim Tebow’s?

Picture this: Fade in. Moving music plays. Video of children playing. A woman talks about how happy she is that the birth control pill was available to her. She wanted to make sure she became a mother when she was ready. Because of her ability to make that choice, she now has two children who she’s fully able to support. End on picture of happy family. Fade out.

And what if this ad was for Planned Parenthood or National Abortion Federation? Something tells me CBS wouldn’t approve their message to over 100 million Super Bowl viewers. And I don’t think Bill O’Reilly would deem this a “positive message.”

It seems both are making this decision solely based on the ad—not its message, political connotation, or extremely divisive views of the creating organization.

Many organizations, including WCF, are demanding that CBS pull the ad.

TAKE ACTION: Join the Women’s Media Center and add your voice now!

The issue of women’s reproductive health belongs in doctors’ offices, family discussions, and women’s hands.

It doesn’t belong in our government or with politicians. And it most certainly doesn’t belong in the Super Bowl.


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