Women and Politics

This post was submitted by Jean Qiao, WCF Communications Fellow

In response to the Tim Tebow Focus on the Family Super Bowl ad set to air during this Sunday’s game, former professional football player Sean James and Olympic Gold Medalist Al Joyner created an emotionally-moving response. Their message? Trust women with their own choices.

James and Joyner applaud Mrs. Tebow for making her own decision about what to do with her pregnancy.

Now let’s take a look at Focus on Family’s ad. This 30-second commercial is said to feature Tim Tebow’s mother talking about her decision to not terminate her pregnancy against the suggestions of doctors when she fell ill in the Philippines. The child she was carrying is Tim Tebow, one of the most well-known college football players in the country. The ad is said to end with the statement, “celebrate family, celebrate life.”

Any advocate for women’s reproductive rights should be able to see the glaring similarities between the two ads: choice. Mrs. Tebow was presented with a choice about whether or not to continue her pregnancy. She wasn’t forced by anyone to make a decision either way. She was in charge of her own health care decision.

Of course, Focus on Family completely disregards the ironic fact of Mrs. Tebow’s choice. It seems the existence of a popular football player should be evidence enough that all women should continue their pregnancies, despite any danger to themselves.

The not-so-coincidental elimination of the fact that Ms. Tebow chose to keep her child and the statement at the end which links “family” and “life” to not having an abortion is Focus on Family’s attempt to insert their anti-choice and anti-woman agenda into the minds of the millions of people watching the game on Sunday.

What if Ms. Tebow had decided her life was too much at risk to continue her pregnancy? Or perhaps she did not feel that she had the financial means to support another child? The reality of the situation is that one in every three women will be faced with the dilemma of whether or not to have an abortion at some point in their lives.

These decisions belong in the hands of women, not the government or socially conservative religious groups.

TAKE ACTION TODAY: Stop CBS from airing the anti-choice and sexist advertisement during the Super bowl.

This post was submitted by Jean Qiao, WCF Communications Fellow

We all expect outrageous commercials during the Super Bowl. But CBS has taken sexist advertising to a whole new level by choosing to air an anti-choice ad sponsored by Focus on the Family.

Jehmu Greene, President of the Women’s Media Center (WMC), recently wrote a piece on Huffingon Post, which challenges CBS’ use of Super Bowl Sunday to promote their socially conservative agenda:

“Super Bowl advertising has always been a showcase of overt sexism. This year the biased barrage also includes CBS’s and the NFL’s decision to air a seemingly subtle ad highlighting college football star Tim Tebow’s story, sponsored by Focus on the Family, which aggressively works to strip women of medical choices. This decision should be seen as a referendum on the status of women in the media and marks the first time the Super Bowl will be used to push a polarizing, political agenda”.

Read the rest of Jehmu’s post here.

The Women’s Media Center has also simplified the reasoning behind why CBS should remove this ad in their Top 10 Reasons the NFL Should Tell CBS to Scrap the Ad .

Jehmu and WMC echo the voice of WCF and many other organizations in demanding that CBS to pull the ad and refrain from injecting Americans with anti-choice rhetoric during the Super Bowl.

Take action: join the Women’s Media Center and add your voice now!

In deciding to air a Focus on the Family ad during the Super Bowl, CBS executives have effectively outed themselves as anti-choice and anti-woman.

If CBS is trying to avoid controversial issues in Super Bowl commercials, I think it’s safe to say that they’ve failed miserably. Even putting aside the negative frenzy the ad has already caused, let’s remember that Focus on the Family is one of the most contentious, intolerant, and extreme organizations in existence.

Not to mention that reproductive rights is one of the most controversial and dividing issues of our time.

To approve an anti-choice spot and reject an ad for a male dating site (among their past rejections of progressive organizations) shows blatant hypocrisy and bias.

We can’t show two guys making out, but we can talk about abortion?

Defenders of CBS’ decision say yes—that despite its divisive and political message, the ad itself is positive and uncontroversial. Bill O’Reilly asks, how can anyone be offended about Tim Tebow being alive?

But now I have to ask: What if a pro-choice ad had been submitted for the Super Bowl? What if it featured an uplifting story like Tim Tebow’s?

Picture this: Fade in. Moving music plays. Video of children playing. A woman talks about how happy she is that the birth control pill was available to her. She wanted to make sure she became a mother when she was ready. Because of her ability to make that choice, she now has two children who she’s fully able to support. End on picture of happy family. Fade out.

And what if this ad was for Planned Parenthood or National Abortion Federation? Something tells me CBS wouldn’t approve their message to over 100 million Super Bowl viewers. And I don’t think Bill O’Reilly would deem this a “positive message.”

It seems both are making this decision solely based on the ad—not its message, political connotation, or extremely divisive views of the creating organization.

Many organizations, including WCF, are demanding that CBS pull the ad.

TAKE ACTION: Join the Women’s Media Center and add your voice now!

The issue of women’s reproductive health belongs in doctors’ offices, family discussions, and women’s hands.

It doesn’t belong in our government or with politicians. And it most certainly doesn’t belong in the Super Bowl.