Posts Tagged ‘focus on family’
WMC President Challenges CBS’ Sexist Agenda
This post was submitted by Jean Qiao, WCF Communications Fellow
We all expect outrageous commercials during the Super Bowl. But CBS has taken sexist advertising to a whole new level by choosing to air an anti-choice ad sponsored by Focus on the Family.
Jehmu Greene, President of the Women’s Media Center (WMC), recently wrote a piece on Huffingon Post, which challenges CBS’ use of Super Bowl Sunday to promote their socially conservative agenda:
“Super Bowl advertising has always been a showcase of overt sexism. This year the biased barrage also includes CBS’s and the NFL’s decision to air a seemingly subtle ad highlighting college football star Tim Tebow’s story, sponsored by Focus on the Family, which aggressively works to strip women of medical choices. This decision should be seen as a referendum on the status of women in the media and marks the first time the Super Bowl will be used to push a polarizing, political agenda”.
Read the rest of Jehmu’s post here.
The Women’s Media Center has also simplified the reasoning behind why CBS should remove this ad in their Top 10 Reasons the NFL Should Tell CBS to Scrap the Ad .
Jehmu and WMC echo the voice of WCF and many other organizations in demanding that CBS to pull the ad and refrain from injecting Americans with anti-choice rhetoric during the Super Bowl.
Take action: join the Women’s Media Center and add your voice now!
