Women and Politics

As if Focus on the Family’s Super Bowl ad hasn’t already sparked harsh criticism and anger, they decided to go ahead and double down.

Yes, the extreme anti-choice group has produced yet another commercial gem, which will be aired…wait for it…four times during the pregame show.

So now we don’t even have a chance to heat up our queso before having anti-choice rhetoric shoved down our throats.

I find the outright bias and audacity of CBS hard to put into words. Despite my frustration, I find myself laughing at this scenario, as it is truly ridiculous that such a hateful and divisive group is airing five ads during the most-watched sporting event of the year. Five.

Not to mention that it turns out CBS has been in bed with this group for months—helping with the writing of the ad to ensure it was approved for air. Beautiful.

And now, the latest pièce de résistance: “In fitting with the Super Bowl theme, the ad was made with a bit of humor in it,” says Focus on the Family CEO Jim Daly.

I’m sorry, what? Let me repeat that. The organization that founds itself on the sanctity of human life and wholesome family values has produced a humorous commercial about abortion.

And again, I say—can you even imagine the backlash that would occur if Planned Parenthood were to produce a humorous ad about abortion…how pro-choice supporters would be called unfeeling, cruel, and soulless baby haters?

Never before have I seen such a blatant double standard. Never before have I wanted nothing more than to walk into a TV Executive’s office and scream at the top of my lungs.

How has the anti-choice, anti-woman movement managed to hijack public discourse? How have we gotten to a place where their hurtful ideals are eagerly displayed to an audience of over 100 million people?

How did we get here? Studies show we have wide support for a person’s right to make their own personal, private health care decisions across this country. We have many pro-choice elected officials and activists.

But why, despite all this support, do I feel like we’re losing the battle and drowning in hateful ignorance? How do we win the fight back? How do we effectively speak out?

It seems we’re no match for corporate greed and wealthy socially conservative donors. Our voices can’t match their indoctrinating dogma and full wallets. But we must find a way. It just can’t be all about the money.

We must regain our ground in the fight for reproductive health freedoms. We have come too far to be hurled into a place where we have no control over our own bodies…where the public has no respect for women or reproductive rights.

How we get there, I don’t know. But I do know it has to start now, with people across the country in all levels of power. This means, especially, that we need to ensure the election of more pro-choice women to public leadership.

Because I’m here to tell you, Jim Daly, that there is nothing funny about abortion or your vicious campaign to control women. And there never will be.

In deciding to air a Focus on the Family ad during the Super Bowl, CBS executives have effectively outed themselves as anti-choice and anti-woman.

If CBS is trying to avoid controversial issues in Super Bowl commercials, I think it’s safe to say that they’ve failed miserably. Even putting aside the negative frenzy the ad has already caused, let’s remember that Focus on the Family is one of the most contentious, intolerant, and extreme organizations in existence.

Not to mention that reproductive rights is one of the most controversial and dividing issues of our time.

To approve an anti-choice spot and reject an ad for a male dating site (among their past rejections of progressive organizations) shows blatant hypocrisy and bias.

We can’t show two guys making out, but we can talk about abortion?

Defenders of CBS’ decision say yes—that despite its divisive and political message, the ad itself is positive and uncontroversial. Bill O’Reilly asks, how can anyone be offended about Tim Tebow being alive?

But now I have to ask: What if a pro-choice ad had been submitted for the Super Bowl? What if it featured an uplifting story like Tim Tebow’s?

Picture this: Fade in. Moving music plays. Video of children playing. A woman talks about how happy she is that the birth control pill was available to her. She wanted to make sure she became a mother when she was ready. Because of her ability to make that choice, she now has two children who she’s fully able to support. End on picture of happy family. Fade out.

And what if this ad was for Planned Parenthood or National Abortion Federation? Something tells me CBS wouldn’t approve their message to over 100 million Super Bowl viewers. And I don’t think Bill O’Reilly would deem this a “positive message.”

It seems both are making this decision solely based on the ad—not its message, political connotation, or extremely divisive views of the creating organization.

Many organizations, including WCF, are demanding that CBS pull the ad.

TAKE ACTION: Join the Women’s Media Center and add your voice now!

The issue of women’s reproductive health belongs in doctors’ offices, family discussions, and women’s hands.

It doesn’t belong in our government or with politicians. And it most certainly doesn’t belong in the Super Bowl.