Vote With Your Purse 2008 Has Been Released!
The 2008 Vote WIth Your Purse report was released today, and it’s already starting to get attention (click here to see only a small part of the media coverage: ABC News, Politico, The Hill, The Wall Street Journal). Click here for your own PDF version, or head directly to the WCF Foundation website to download a copy!
The report, Vote With Your Purse 2.0: Women’s Online 
Giving, Offline Power, explains the kind of impact women can have on politics through online donations. Women can be a powerful force in the political sphere, and the best way to increase that force is through political giving. Vote With Your Purse explains how women engage politically using the Internet, how they use Web tools like social networking sites and blogs and what inspires them to give.
Some highlights:
By providing information strategically, women online donors can be engaged in not only political giving, but also in involving others:
- Women are actively researching politics and use online sources extensively – 96% read online news sources for political and campaign news and 47% use them as their primary news source.
- Before making a political contribution, 55% consult online news sources, 54% consult campaign email updates and 49% consult campaign, PAC or political party websites.
- Nearly 80% forward political information or stories to friends and family and nearly 90% ask those contacts to become engaged with a campaign in some way including signing a petition (48%) or giving funds (27%).
The report has been released hand-in-hand with our online Resource Center, a new space for women to learn how to fully utilize Web 2.0 tools for increasing their political giving and supporting women who are involved in the political process. Maybe you have never heard of any of these tools before, or maybe you use them every single day — no matter what your level of expertise is, the Resource Center can show you how to use the web to really support the candidates and causes you care about. Women are more engaged on the Internet than ever , and our energy, dedication and capabilities online can only increase.
Check out the report for yourself and leave your comments and feedback here on the blog. We love to hear from you!
Until next time,
- Ilana Goldman, President of WCFF
Tags: Vote With Your Purse, Women & Political Giving, Women & Political Giving
This entry was posted on Tuesday, September 23rd, 2008 at 1:01 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
September 25th, 2008 at 11:25 am
Yay!! Thanks for doing this research. Women need to use all their assets to get involved in the system. Frequent small contributions can be just as empowering as the occasional big ticket donation. I give a TON to the campaigns, and it has opened many doors for me. Go WCF!!!